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Harry Potter Store

Store Shopping for CHildren of All Ages

Experience Description

Experience the Wizarding World like never before at 935 Broadway. Harry Potter New York is the first official Harry Potter flagship store in the heart of New York City next to the iconic Flatiron building at 935 Broadway.

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Location Map

General Map

Important Information

Location

22nd St between 5th Ave and Broadway, 935 Broadway, New York, NY 10010

Hours

9:00 a.m. – 9:00 p.m. Monday – Saturday
9:00 a.m. – 7:00 p.m. Sunday

FAQs

FAQ Page

What is Harry Potter New York?
Harry Potter New York is the world’s only official Harry Potter flagship store in the heart of New York City’s Flatiron district offering an unforgettable, immersive experience for Wizarding World fans.

The store sets a new standard of themed shopping experiences, combining breath-taking design, exciting interactive elements and exclusive products inviting fans to experience the Wizarding World in a brand-new way. Spanning three floors and over 21,000 sq. ft., the store houses the largest collection of Harry Potter and Fantastic Beasts products under one roof.

Where is the store located?
Harry Potter New York is located at 935 Broadway with our main entrance on Fifth Avenue and 22nd street.

Do you offer personalization services?
Yes. We are able to personalize products that we sell in-store. These items include 15 different wands, robes, notebooks, travel essentials, pens, jewelry, Tri-Wizard Jerseys, Trunks, and Acceptance Letters.

Can I bring my service animal to the store?
We welcome all service animals into our store.

Is the store wheelchair accessible?
Yes, all entrances are wheelchair accessible and are equipped with elevators to travel between floors.

How can I participate in store experiences if I have additional needs?
We have tailored elements of the store to be as accessible as possible. Our Enchanted Keys quest offers removable QR codes to scan within the Harry Potter Fan Club App for easy scanning.

Our photo ops can be tailored for wheelchair access, with an expanding door on our Ministry of Magic Phone Box and removable shoes for our Hagrid Photo Op. Our peepholes within toys are positioned at varying heights to allow everyone to be able to see our hidden families of Bowtruckles.

Our VR experiences can accommodate guests with additional needs. Please note this when booking so the team can anticipate your visit.

Walkways between fixtures are spaced to allow standard wheelchairs easy access for movement.

Do you offer additional guidance for guests with additional needs?
You can request assistance from any associate during your visit, should you need it. If you have additional questions prior to your visit, please use the Contact Us form on the Harry Potter Store website.

Do you offer shipping services?
We are able to ship purchases from the store to any address within the continental US. Unfortunately, we are unable to ship to PO Box or International addresses at this time. Please check in-store for current pricing.

Do you have a Coat Check Service?
At this time we do not have a coat check service available, and are unable to look after any personal items during your visit.

Can I reserve an item ahead of time?
If you would like to hold an item or check availability, please use the contact us form on the website, and a member of our team will respond to you.

Can I buy online and pick-up in store?
We do not currently offer pick-up in-store services for purchases. If you would like to pay for an item ahead of time, please purchase directly through our website and this item will be delivered to the home address provided.

Do you have baby changing facilities?
All of our customer bathrooms are equipped with baby changing facilities.

Do you have a space for breastfeeding?
We can offer a private space for breastfeeding. Please speak to an associate in store for more details.

Do you offer Wi-Fi in store?
We do offer free Wi-Fi. Please connect to Harry Potter Free Wi-Fi when in-store.

Do you have phone charging facilities?
We do not currently offer phone charging facilities in store.

I lost an item, how do I check if it has been found?
We retain all lost and found items in store for a period of 30 days. To check if an item has been located, please fill in an inquiry form using the link on our website, and our team will look into this for you.

How can I contact someone at the store about a question or concern?
Please use the Contact Us link on our website to make contact with a member of the store team, who will respond to your query.

What payment methods do you accept?
We accept all major credit cards and cash in local US currency. We do not accept checks as a method of payment.

Do you sell Gift cards?
At this time, we do not sell Harry Potter New York Gift Cards.

Do you have an ATM?
We do not currently offer cash withdrawal services within the store. However, there are a number of local banks nearby offering this service.

Can I pay for an item over the phone?
Unfortunately, we can only process a card payment when physically present in the store.

Do you allow guests to bring in bags, backpacks, or suitcases?
Yes, you can bring any bag, suitcase, or stroller you’d like, as long as you keep it with you throughout your visit. We are unable to hold any bags or other items for you as you shop.

Does Harry Potter New York require masks?
Facial coverings are optional for all guests but required for both VR experiences.

Does Harry Potter New York store require vaccinations?
Guests visiting Harry Potter New York are not required to show proof of vaccination.

What will I see inside the store?
Stepping inside Harry Potter New York, you will pass under a huge model of Fawkes the Phoenix gazing down from the ceiling, created especially for Harry Potter New York.

Aspiring witches and wizards will be able to browse for Chocolate Frogs and Bertie Bott’s Every Flavor Beans in an area inspired by the whimsical surroundings of Honeydukes and stop under the Dirigible Plum tree to find your favorite magical creature plush. You’ll also be able to browse over 50 wands inspired by characters, locations and props from the Wizarding World – including special collections only available at Harry Potter New York.

Fans can visit the store’s personalization area to engrave a wand, emboss a journal or embroider a robe with your name. Don’t forget to pose for a picture with the Griffin that guards Dumbledore’s office or the Ministry of Magic phonebooth.

What are your opening hours?
We operate Monday through Saturday 9:00 AM- 9:00 PM and Sunday 9:00 AM – 7:00 PM. Any changes to this will be publicized on our social channels ahead of time.

Holidays with regular trading hours include: Martin Luther King Jr Day, President’s Day, Good Friday, Easter Sunday, Memorial Day, Juneteenth, Independence Day, Labor Day, Indigenous Peoples Day, Veterans Day.

During the months of November and December we may adjust store hours to reflect holidays and allow additional time to shop with us. This will be published on social channels ahead of time.

We will be closed on Thanksgiving and Christmas Day.

What products are available for purchase?
Alongside the main collection of Harry Potter and Fantastic Beasts products, Harry Potter New York offers a range of brand collaborations including Spirit Jerseys, Loungefly handbags, and Pottery Barn Teen, among many other fan favorites. We also offer a range of exclusives to Harry Potter New York.

Can I shop online?
Yes, a hand-selected range of products are available to purchase from the Harry Potter Shop , our UK based site.

Does the online shop sell everything that is in the store?
Harry Potter New York stocks a selection of items that are only available in-store.

What is your return policy?
We want you to be happy with your purchase. If for some reason you are not, you have 30 days from purchase to return to the store with the item and original receipt for an exchange or refund. Your refund will be issued to the original payment method as shown on your receipt.

Without a receipt, we may offer an exchange at the current selling price. Products must be returned in the original condition and packaging unless faulty.

Due to the bespoke nature of personalized items, we are only able to offer an exchange or refund in the event that an item or service is faulty.

For hygiene reasons, cosmetics, earrings, underwear, face Coverings, food, and drink items can only be exchanged or returned if faulty.

We are currently unable to accept refunds or exchanges by mail. Online returns should be returned using the instructions within your package.

Event Data

The Space Description

Welcome to Harry Potter New York. We are excited to open the doors to Harry Potter New York and welcome fans into the store. Currently, we are using a virtual queue system to manage capacity.

To join the virtual queue, scan the QR code at the store with your smartphone, then fill in your group details (maximum of 6 per group). Feel free to explore the city, you do not need to wait at the store. We will send you a notification when it’s time to enter.

The QR code will be displayed outside the store and available to scan once we reach capacity. Updates to wait times will be posted on our social channels, please check here for our most up-to-date timings. When our virtual queue is full, we will close the queue and turn off the QR code for the day.

Once you get the notification, you will have one hour to return to the store. When you return, go to the Pre-Entry line at the 5th Ave entrance.

We recommend planning one hour to fully experience the magic of Harry Potter New York.

Flagship Entrance
Transport yourself into the magic of the Wizarding World through the main entrance on Fifth Avenue where a supersized Fawkes hovers above welcoming all fans into Harry Potter New York. Weighing over 220lbs, the model was hand-crafted by propmakers in the UK. Shop from a range of products exclusive to New York.

Atrium of Awe
Stepping into the center of the store, you will discover the Atrium of Awe. Usually found guarding the entrance to Dumbledore’s office, every aspiring Hogwarts student will recognize the majestic Griffin rotating above the spiral staircase. Made by a team of talented propmakers in the UK, the Griffin housed within Harry Potter New York is cast from the original prop seen on-screen! Here you’ll find a range of collaborations including Pottery Barn Teen and Loungefly.

Ministry Phone Box
Seen on-screen in Harry Potter and the Order of the Phoenix, you’ll have the chance to step into a London phone box and pose for a picture transporting yourself into the Ministry of Magic!

Confectionery
Browse for Chocolate Frogs, Fizzing Whizzbees and Bertie Bott’s Every Flavor Beans in an area inspired by the whimsical surroundings of Honeydukes. Keep an eye on the giant chocolate frog to catch it move and ribbit!

Toys & Games
Stop under the Dirigible Plum tree to find your favorite magical creature soft toy. Under the gaze of Mandrakes and Acromantulas, you’ll find toys and collectibles including broomsticks. LEGO and Funko Pop! Figures. Those with a sharp eye may find Pickett and the other Bowtruckles hiding inside the Dirigible Plum Tree!

Dark Arts
Shop for all your Dark Arts needs in this special area of the store found in the cellar inspired by the Ministry of Magic and home to a collection of Dark Arts inspired products inspired by the Deathly Hallows, Azkaban and more. Look up to find an oversized Nagini writhing across the ceiling and whispering Parseltongue to passersby.

Books
Enter this magical corner of the store through a massive broken brick archway lined with giant books that celebrate the printed works in the Harry Potter collection. Explore framed original illustrations by Mary GrandPré adorning the walls, with well-loved chapter illustrations graffitied onto the bricks underneath a ceiling full of books that appear to fly overhead. Prepare yourself for Hogwarts and shop from a huge range of books including Fantastic Beasts and Where to Find Them, Quidditch Through The Ages and illustrated editions of the Harry Potter series.

House of MinaLima
Discover a gallery and store showcasing the graphic art of the Wizarding World. Discover prints of the Daily Prophet covers, Harry’s Hogwarts acceptance letter and the Quibbler, all hand designed by MinaLima in a space modeled after their iconic London shop.

Things That Must Be Named
Looking for a gift? Want something one-of-a-kind? Things That Must Be Named is the destination for personalization including engraving a wand, embossing a journal, or embroidering a House robe with your name.

Food & Beverage

Butterbeer Bar

Visitors to Harry Potter New York can enjoy a foaming cup of this popular wizarding drink in the store’s magnificent Butterbeer Bar. Choose from draft Butterbeer, bottled Butterbeer and even Butterbeer ice cream.

Enjoy your Butterbeer underneath a giant cascade of glowing Butterbeer bottles, each completed with a collectible Mina Lima label. Hundreds of bottles rise from the floor and float over the bar as Butterbeer moves magically across the ceiling through copper pipes. Witches, wizards, Muggles and No-maj’s alike are invited to enjoy a frothy cup of Butterbeer served in souvenir tankard, a refreshing Butterbeer ice cream or freshly poured bottled Butterbeer as well as range of wizarding world inspired treats.

Made and brewed in the U.K, bottled Butterbeer has a style which is entirely unique and comes in beautifully crafted souvenir glass bottles, each one featuring an exclusive collectible label designed by MinaLima, the design duo behind the graphic props of the Harry Potter and Fantastic Beasts films. Best served chilled and poured straight from the bottle, the delicious soft drink features a new take on the butterscotch flavor fans know and love.

Exclusive to Harry Potter New York, you’ll find a brand-new bottled Butterbeer label, only available in-store. Designed by MinaLima, the label is inspired by the Magical Congress of the United States of America introduced to fans in Fantastic Beasts and Where to Find Them. Designed in rich reds, whites and blues reminiscent of the US flag, the collectible label features the MACUSA and Butterbeer insignias.

Audio & Visual

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Spaces

No Rooms for this venue.

Internal Notes

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